ECOMMERCE
Project Overview
Antur Supply Co, an adventure-driven lifestyle brand, was created to bring high-performance jeans to the market. Blending classic denim aesthetics with athletic wear functionality, Antur Supply Co became the go-to brand for the adventurer at heart. Known for its minimalist, high-quality designs, it built a loyal customer base that resonated with its message of simplicity, durability, and style.
Antur Supply Co was acquired for $50,000+, after a successful three-year run in the e-commerce and retail space. The brand's quick Kickstarter success, coupled with its viral moments on TikTok, attracted the attention of investors looking to tap into the growing market for stylish and functional everyday wear.
Our Process
Market Research & Validation: Antur Supply Co was funded on Kickstarter in only 9 hours with robust market demand and verification for the premium jeans product. That initial success positioned the firm for growth.
Brand Awareness & Customer Service: Antur Supply Co became viral on TikTok which greatly improved brand awareness and generated a huge audience of adventurous buyers. This influx of exposure led to an ever-expanding, satisfied clientele.
Integration of SaaS & Reduced Time to Market: With improved stock control systems and an online presence, the company had the ability to work efficiently and on a global scale. This made it very easy to monitor orders, streamline fulfillment, and offer great customer service.
Acquisition & Post-Sale Transition: Because the brand has good reputation of quality and sustainability, they were easy targets for acquisition. Once the acquisition was completed, we ensured the transfer of ownership as a clean process and maintained the values and operations of Antur Supply Co during its new owners’ tenure.
Conclusion
The exposure on Angelist B3 helped showcase the brand to a broader entrepreneurial and investor community, assisting its eventual acquisition on Flippa.com. The brand is now positioned for continued success under new leadership.
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